Bella Rosa Jacket – Introduction for Natja K. F/W 2014/15



I have been thinking and researching many years about ethical fashion and what it is. There’s so many points that make clothes ethical: origin and manufacturing of fibres and fabric, additional materials, sewing of the clothes, other processes in manufacturing and transportation of the products. One point is always who makes the clothes and in what kind of circumstances. When you sew yourself or buy from some small business owner, who produces clothes somewhere near, you can be sure about ethical aspects from that part. I have had so much ideas for fashion design for years, what I have been up to accomplish. Eventually I got enough time and I started to design small collection of Natja K. clothes.

Philosophy behind this Natja K. Fall/Winter 2014/2015 collection is that the clothes are made mainly from the materials I already have in my little stock. I have stored a lot of pieces of the fabrics, what left from some clothes I made, but there’s not anymore left enough fabric to do something new only from that one material. I have also used a lot of recycled materials from second hand shops and flea markets, what I have been bought only to make some new design. I have been also cut off every working zip, button, band and rib, that were in good shape after some cloth had been used out otherwise.

I also have to use some new materials like lining, thread, buckram, sometimes zips or buttons, what are mainly bought from Eurokangas. Also many remnants are originally bought from there. Eurokangas tells something about how ethical their fabrics are in their website in Finnish. Here’s the link:

Here’s the translation:

The product safety is very important to Eurokangas, as well as the origin and ethics of the products we sell. Eurokangas also pays attention to these issues in the purchasing.

All our suppliers commit themselves to adopting the purchase order, that the products have been produced with the ethical and environmental standards of the organizations of United Nations. Products can’t contain banned or restricted chemicals in accordance to the current EU chemical regulations.

For ensuring the product safety and the conditions of production we use long-term, reliable supplier relations, as well as short and open supplier chains.

To enhance transparency of product information we announce the voluntary information of the country of origin. By notifying the country of origin of product information we want to convey the message, that there’s not anything to hide.

Of course that doesn’t make all the fabrics in Eurokangas ethical, but by making choices what you buy from there is the solution for being ethical. In my Natja K. Fall/Winter 2014/2015 collection the philosophy is anyway to use existing material, what have stood a long time in my closets, recycled materials and remnants.

In this editorial photoshoot for Bella Rosa Jacket for Natja K. Fall/Winter 2014/2015 the dress is much older Natja K. design, it is from year 2002. The materials of the dress are from Eurokangas and Neppinappi. Bella Rosa Jacket got it’s final name from the photoshoot place, the cultivar of the pink roses in the Winter Garden is Bella Rosa.


The idea of Bella Rosa Jacket came about by viewing materials, what I had in my stock. I have strong own vision for fashion design and I just knew what I wanted to do.


Velvet fabric with pink embroidery – flea market (about 15 years ago)
Black leather – remnants from lamb and reindeer leather from Alhskog Leather
Materials in sleeve: two different remnants of cotton and wool fabrics from Eurokangas
Lining: 100% viscose from Eurokangas
Buckram: cotton from Eurokangas
Rib: 99% cotton, 1% elastane from Eurokangas
As a new article I had to buy: Zip from Eurokangas



Pink necklace: My old necklace made of pearls from year 1983, what has been broken about 25 years. Skull is Halloween decoration trash from Tiimari from the time I worked there and it has been painted with black acryl paint. The eyes of the skull are from pink necklace and they are glued with hot-setting adhesive. All materials but necklace from Tiimari.
Grey necklace: from Kallio Park flea market, bought originally from New York
Hair accessory: Hair band from H&M, pearls from Christmas decoration from Tiimari, skull piece from some boutique from Amsterdam, black tulle from Tekstiilipalvelu Oy

Tights, socks and mittens: H&M
Shoes: Vagabond